Inspired by the 2010 Hollywood movie The Joneses, about a family of stealth marketers who move into an upper-middle-class neighborhood to peddle their wares to their unsuspecting neighbors, Martin Lindstrom spent eight weeks filming a “real” family in unscripted situations, from barbecues to shopping expeditions and documented how their circle of friends responded to specific brands and products.

(via fastcompany)

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  1. 3countylaugh reblogged this from fastcompany and added:
    fascinating.
  2. danisandy reblogged this from fastcompany
  3. juliafiedler reblogged this from fastcompany
  4. kuwaitigenius reblogged this from fastcompany and added:
    Inspired by the 2010 Hollywood movie The Joneses, about a family of stealth marketers who move into an...
  5. fastcompany posted this

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