Co.Design, the original spin-off in Fast Company’s Co. network of sites, has a new look. Editor Cliff Kuang does an excellent job of explaining the cohesive design strategy of the sites, which is derived from the look and feel of the print magazine. The point of all this is to make the website feel like a piece of the magazine—it shares a similar design language. Those details run throughout the design you see here. The cuts in the images are a central feature of the magazine. So are the editor’s notes (see above) and our pull-quotes (also see above). Open up the print edition, and you can see a direct line of descent. Compare them side by side, and I think you’ll agree that Simple.Honest.Work did a phenomenal job capturing the spirit of printredesign created by our magazine’s creative team, led by Florian Bachleda. How did we do?
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Co.Design, the original spin-off in Fast Company’s Co. network of sites, has a new look. Editor Cliff Kuang does an excellent job of explaining the cohesive design strategy of the sites, which is derived from the look and feel of the print magazine.

The point of all this is to make the website feel like a piece of the magazine—it shares a similar design language. Those details run throughout the design you see here. The cuts in the images are a central feature of the magazine. So are the editor’s notes (see above) and our pull-quotes (also see above). Open up the print edition, and you can see a direct line of descent. Compare them side by side, and I think you’ll agree that Simple.Honest.Work did a phenomenal job capturing the spirit of printredesign created by our magazine’s creative team, led by Florian Bachleda.

How did we do?

(via fastcompany)

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